About the AXE

When you smell good, good things happen. You’re a little more confident and life opens up a world of possibilities. We believe that attraction is for everyone and between anyone. It doesn’t matter your race, your sexuality or your pronouns. If you’re into it and they’re into it, we’re into it. That’s The New AXE Effect.

'Sexy, Classy, Heroic, Intriguing, Seductive'

This professional campaign titled 'Sexy, Classy, Heroic, Intriguing, Seductive' was published in Argentina in June, 2014. It was created for the brand: Axe, by ad agency: Lowe. This Print medium campaign is related to the Health industry and contains 5 media assets. It was submitted about 10 years ago.

Credits

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Ricardo Armentano, Luigi Ghidotti
Client Services Director: Vanina Rudaeff
Art Director: Martin Insua
Copywriter: Ezequiel Soules
Group of Brands Director: Javier Passerieu
Account Supervisor: Francisco Odriozola
Account Executive: Carolina Brancos
Planning Director: Marina Pen
Audiovisual Department Director: Roberto Carsillo
Agency Producer: Jose Silva
Photographer: Jem Mitchell